THE PROBLEM
UberEats was determined to support and empower Black-owned businesses, especially those hit hard by economic challenges. They needed a way to authentically connect with their audience and raise significant funds for these businesses. How could they tell the stories of Black entrepreneurs in a way that inspired others to take action and contribute to this vital cause?
SOLUTION
Cinevision Productions partnered with UberEats to spotlight several Black-owned businesses in Atlanta. We crafted a series of powerful video stories, capturing the passion, resilience, and impact these entrepreneurs bring to their communities. These videos were showcased at a high-profile business event, positioning UberEats as a true advocate for Black-owned businesses and shining a light on the individuals behind them.
RESULTS
The outcome was nothing short of extraordinary. Through the event and the storytelling we brought to life, UberEats successfully raised over $4 million in support of Black-owned businesses. Our strategic content not only enhanced brand visibility but also fueled a movement, creating a lasting impact on the community.