THE TRANSFORMATION FACTORY
THE PROBLEM
Transformation Factory, the leading company for premium sea moss, wanted to amplify their brand presence and convert new audiences on social media. They needed authentic, engaging content to showcase their product in real-life, relatable settings, but creating that scale of content alone would be a challenge. They needed a way to generate massive social buzz and establish credibility through user-generated content that could resonate with a wider audience.
SOLUTION
To meet this need, we hosted a one-of-a-kind influencer retreat designed to maximize content creation and visibility. We rented a luxury mansion and invited top UGC creators to experience a full day of immersion with Transformation Factory’s products. Our team filmed every step of their journey, capturing behind-the-scenes moments and authentic interactions with the sea moss products, which we crafted into a visually compelling mini-documentary. Each UGC creator also generated their own content throughout the day, which was strategically released across multiple social media platforms.
RESULTS
The results were phenomenal. The content created by the UGC creators and amplified by Cinevision Productions’ mini-documentary generated a major buzz online. The posts received significant engagement and helped Transformation Factory build a stronger connection with their audience. Most importantly, the campaign delivered tangible results, with the social media content generating over six figures in revenue, establishing Transformation Factory’s sea moss products as a trusted and leading choice in the market.
