THE PROBLEM
Academy Sports & Outdoors wanted to deepen their commitment to the HBCU community by showcasing their support and celebrating the rich heritage of Historically Black Colleges and Universities. Their goal was to create a campaign that resonated with HBCU students, alumni, and fans, highlighting their legacy and fostering meaningful connections during the football season.
SOLUTION
To achieve this, Cinevision Productions embarked on a multi-city journey during football season, traveling to three major HBCU games in Atlanta, Tallahassee, and Jacksonville. We produced a series of vibrant, high-energy videos that captured the spirit of the games, the excitement of the fans, and the impactful presence of Academy Sports & Outdoors. Each video showcased their initiatives, including fan engagement opportunities and a special raffle that gave one lucky winner the chance to enjoy the game from the sidelines in Tallahassee.
RESULTS
The project was a resounding success, amplifying Academy Sports & Outdoors' message of "Celebrating the Legacy" and solidifying their support for HBCUs. The videos resonated with the community, increasing brand visibility and engagement. The campaign reached thousands, with fans drawn to the opportunity to attend the Celebration Bowl in Atlanta, an all-expenses-paid experience. The initiative not only highlighted Academy Sports’ dedication to the HBCU community but also strengthened their connection with their audience, leaving a lasting impact on fans and participants alike.
JACKSONVILLE
ATLANTA
TALLAHASSEE
